In developing a UK flagship location in London’s St. Martin’s Square, Coffee Island approached AXIA to develop a concept design that would usher in the next generation of their brand and interior architecture. With over 400 global locations, this was the first in the UK, tasked with introducing Coffee Island’s holistic approach to the industry, from direct relationships to growers, to the pursuit of excellence in the roasting process itself. Developed in 2 phases, a balance between cafe and gallery was achieved, with an attention to detail that would evoke Victorian-era craftsmanship.

London, United Kingdom
40 SQM

Client: Coffee Island Roasters

Balancing the consistency of brand with plentiful indoor seating, AXIA developed the final design for the St. Martin’s Square location, creating a mezzanine level above a central bar.  One entire length of wall is allowed to run double-height, its sculptural presence maximized. Within this surface, storage and display mechanisms highlight different aspects of the cultivation, roasting, and brewing process of coffee, in addition to providing a flexible system for the display of Coffee Island’s broad product range.

Merchandise Feature Wall

Ground Floor Plan

View upon entrance

View from back of store seating

Packaging graphic iterations

Sectional perspective