This VR experience of the song “Bohemian Rhapsody” was released in celebration of Freddie Mercury’s 70th birthday. In this collaboration between Queen and Google, AXIA was retained at the concept design stage to create a 3-dimensional storyboard of a 5-act piece. The objective was to define the physical constraints and blank canvas to a richly illustrated world, as well as to inspire a narrative defined by transitions between distinct spatial environments, from the stage to the cave to the stars.