HALE AT SQUARE ONE

The location of this unique space is prominent as it is the gateway into the new Square One market for many shoppers. Whether starting their journey through the Food District with a cup of coffee in hand or stumbling upon the smell of roasting beans on their way out, the design will encourage shoppers to stop in through dynamic angles and a warm atmosphere. The storefront of the coffee bar/roastery maintains a welcoming environment. Overall, layering of different elements contributes to the depth of the space while clean lines maintain visual balance. From the first location to aspiring, Hale has provided an experiential ceiling feature. With the verticality of the space provided at Square One, a refined ceiling feature utilizes the grandeur height. The dynamism of the bar mimics the pedestrians’ movement, attracting them to enter the space from any direction. Layering of merchandising and display methods contributes to the marketplace surroundings, while creating an interactive opportunity for the customers.